The most entertaining event in the Social Media Camp (July 30, 2008) was the Half-Baked game. In this game, people are randomly assigned into 6 teams. The goal of each team is to come up with a startup idea and present its business plan to the judges. This being a Social Media Camp, one of the requirements is that the social media aspect should be built into the business plan.
It was fascinating to see how aspiring internet entrepreneurs think. It left me shaking my head: so this is how internet bubbles form! These are the kind of minds that gave us stuff like Pets.com in 2000. But it would be unfair to reach sweeping conclusions based on what I saw. 20 minutes is hardly enough time to come up with a business plan that's both original and viable. It was only a game after all.
First, the audience comes up with 50 random words, and those words are written on the whiteboard. Each team needs to pick any two words that will make up their company's name. Then they have 20 minutes to come up with a tag line and a business plan. (Preferrably also a logo -- the room was full of people with computers, and I bet a lot of them, like me, had Photoshop).
Here are the words suggested by the audience. These were the judges' criteria for evaluating each business plan. Here are the startup concepts the teams came up with: Buzz Squad -- like GPS for drinking; Porn Sucks -- promoting positive porn to save sex workers; Beer Buzz -- good beer, good times; Time Pirates -- find a hidden treasure in your calendar; Green Ninjas -- it's easy buying green; Love Cookies -- customizable cookies.
Here is my blog post on other events that took place at the Social Media Camp.